Developing Customer Loyalty


Knowing who your customers are and where your customers come from is your first step to building customer loyalty. Understanding their needs, wants and expectations gives you the opportunity to have your business grow. This is a self directed learning course run on Catapult, you will be provided with log in details to access your account, course material and resources. Nil

Westfield Penrith on Monday

Beginning 8/3/2021 from 9:30:00 to 11:30:00

for 4 weeks

$130 Your training may be subsidised by the NSW Government. Contact the College to check your eligibility.

** This Course is Nationally Recognised Accredited Training. See the Description for the Units of Competency included **

Topics Covered include:

Identifying customers Internal and external customers Customer Supply Chain Customer Focus Understanding the market Communication Needs, wants and expectations Bundling Build relationships Develop customer service strategies Moments of Truth Staff Lost sales Perceptions of value Benefit purchasing Relationship value Generating loyalty Quality considerations and consistency Difficult customers New customers vs repeat business Complaints management Record keeping Customer feedback and other data Reviewing client satisfaction with service delivery Collecting feedback Gaining loyalty

Course Outcome

At the completion of this course the student will have gained on overview of how to develop customer loyalty.

On the first session bring

Computer and Internet access

Items to be purchased during the course

Special Issues To Note

This is an Online Self Directed Learning Course

NCC Code: 81TURM121



Home | Courses | Registration | About Us | RTO Number 1223